At the heart of the NOYOCO studio lies a love story and a connection between Paris and Bucharest. Two curious minds, driven by the desire to create differently, with independence and freedom.

Founder and creative director Louis Goulet explores fashion as a playground where elegance meets movement. Between Paris and New York, he crafts an aesthetic where tailoring meets utility, where each piece tells the story of a journey.

Floriana, a designer and product manager, learned her trade in Bucharest workshops, learning the techniques that serve aesthetics. She brings an organic creativity and mastery of clothing that is the soul of NOYOCO.

Together, they imagine NOYOCO as a laboratory of style and sustainable innovation, a space where natural materials, timeless cuts and the art of living in motion come together.

By building a small team of friends, they are forging a unique path: that of a free, European, ecological brand anchored in its time.