New York Groove
Fall | Winter 2024
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There was a time when NOYOCO was called NO YOUTH CONTROL and produced its collections in NEW YORK CITY (2012).
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Arriving there at the age of twenty, I was always inspired by the audacity, freedom, and energy that New York and its extraordinary people exude. For four years, I put down roots in a city that never stopped pushing me to build and create.
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Much time has passed since then. NO YOUTH CONTROL gradually gave way to NOYOCO, and the raw energy of New York City softened as NOYOCO's style became more refined.
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Today, it's time to return to our roots and rediscover a little of what has always been our strength. A marriage of contrasts between New York and Paris, between Audacity and Elegance, between Action and Passion.
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A love story that will never cease to amaze us, and which gave birth to NOYOCO in all its singularity, and which we ended up calling "Casual Elevated".
Louis Goulet,
Founder & Creative Director of NOYOCO
